Fifteen years ago, Twitter was born. However, this is not viral on Twitter. What’s viral today is the Korean singer Seulgi, the Boeing 737 crash in China and the Barcelona Club victory. The trending topics on Twitter are sometimes trivial, and others are not. It’s been part of Twitter’s identity from the first day it started and from the first-ever tweet, “Just setting up my twitrr,” Dorsey posted.
At first, Twitter was nothing more than an internal communication tool for Odeo, a small San Francisco podcast company. Above all, its first users dealt with the blandest everyday topics until August 3, 2006, when a small earthquake hit San Francisco. Soon the tweets began to talk about whether anyone had noticed it. One of the four Twitter founders, Biz Stone, recognized these “first” earthquake tweets as historical. They were a clear example of how informative and extensive Twitter was and how good of a tool it could be.
In 2008, after the Bombay attacks, we confirmed Twitter’s informative effectiveness; images and tweets informed traditional media of the last-minute news. In 2008, two years after that well-known first tweet (“Just Setting up my twttr”) by Jack Dorsey, Barack Obama won the elections, and Twitter was one of the key platforms of his campaign.
The future of Twitter
The “fastest-growing conversation topic”, cryptocurrency, is at the top of the finance category.
“We’re witnessing an upswell of passionate crypto-enthusiasts with people on Twitter 3.2x more likely to consider investing in crypto than those not on Twitter,” wrote Jeff Melei, Twitter’s Director of Financial Services
Twitter is taking a stand on cryptocurrency and NFTs, with the Bitcoin Lightning Network tipping feature and the NFT profile picture integration.
Currently, the social media platform is also testing a new way to maximize your Spaces content by giving an option to create audio clips of up to 30 seconds directly from your audio broadcasts in the app.
The new clipping tool helps you create audio clips from a recorded Space, which can be shared via tweet, linking it to the entire recording.
In the US, the platform is continuously evolving and improving the experience for its users. Twitter is working to offer a better experience to brands and consumers by opening the Twitter Shop shortly. Brands will be able to present up to 50 products to their followers in this space by just adding the “View shop” button to their profile.
This way, brands and users will be able to link their tweets to potential products and create a stronger bond through the platform.
Brands & Twitter
Twitter has been in our lives for 15 years; we all know its essence and power, but we still need to remind ourselves why our brand should be on Twitter and how it should perform.
Perhaps what distinguishes Twitter from the rest of the social networks is its spontaneity.
Unlike networks like Instagram or Facebook, where messages seem to be much more measured, users have the feeling that on Twitter, celebrities, politicians or companies express themselves as they like.
This may be due to the social network’s briefness on messages and the simplicity of other users interacting with it. In any case, this main feature is what brands must consider when communicating through it.
We might all know the main helpful marketing tips we need to succeed on Twitter, but we should always keep them in our minds.
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Develop your voice:
You need to develop an authentic voice to help your brand stand out from the noise. Show your personality, be human, be original and always spell correctly; there is no edit button. A well-known brand that has managed to define its brand voice is Wendy’s; they are capable of joking around trends and life news without ever leaving their spirit.
“We like our tweets the way we like our fries: hot, crispy, and better than anyone expects from a fast-food restaurant.” @Wendys.
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Be a hashtag pro:
Most social media platforms have the hashtag feature, but Twitter was the first to use it. So be a pro of it. Tweets with appropriate hashtags get double the engagement than without hashtags, but that doesn’t mean you can use all the possible ones you can imagine. It would help if you created branded hashtags and always used industry-related hashtags.
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Listen to your audience:
Twitter is one of the best platforms to spot your audience. Conversations are fluid and free; you can learn what Twitter users think about your brand and products and learn from other discussions. Use Twitter’s advanced search tool to find these conversations. Twitter is mainly about talking, but you need to listen too as a brand.